What is Local SEO?
Local SEO (Search Engine Optimization) is the most effective way to promote your local business online. In Local SEO, the word “Local” indicates to local customers of your products and services who are searching online. It is similar to SEO and at the same time, these two are poles apart.
Have you ever searched for anything like best hairstyles and haircuts and observer that Google will automatically show up best saloons near your location? How does it happen? Google shows all the results to help visitors with the help of local SEO. According to Google, 46% of searches are local and for these searches, 76% visit a store within 5 miles from their location. This means that if you own a local business and don’t have local SEO in line with your business you are losing your piece of pie to someone else using local SEO.
Have you ever considered your rank in “Local Map Pack”? It is the 3 pack of local listing that dominated the google search results. Usage of targeted keyword phrases and having a show in Local Map Pack has the ability to boost visitors to your website.
How to achieve it?
- Optimize your Website
Google has to be sure that your business is legit. They verify the name, address and phone (NAP) associated with your website along with its consistency, Consistency of NAP determines your position in map section in google search results. Google gives high preference to local results thus it becomes very important to include local SEO on your website, and we assist you in each and every step to attain your targets. Make contact numbers clickable and for further ease of customers add locations on the website.
- Ensure your presence on various online platforms
Having your website is not enough to attract more and more traffic. One needs to list its business on main review and popular platforms like Google My Business, Trip Advisor, Facebook and many more local review sites. One should never forget to follow the best social practices and be active and visible to customers as consistency is the key to all fruitful results.
- Create Local Content
Yes, this is one of the oldest and useful trick followed by everyone to fetch traffic on their site. Creating regular and content driven blogs on your website can boost your rankings at a high pace. Don’t forget to mention your local city name and your neighborhood names in your blogs in order to convert a maximum number of views into means of having more business. As we all know walking along with someone always makes your way easy and same is applicable on local SEO. Adding links to your blog is the best way to start conversations in other local blogs. Most of the people might think that this would lead to the promotion of their competitors but there are many complementary or related business blogs to join hands with and grow together.
So, are you looking for a local SEO provider? SEO in New York is here for you.